Opportunity:

Fred Segal Sunset Media

US Marketer:

Fred Segal

Type:
Brand Retail
US Release Date:
Evergreen
Target:
Male
Female
Tweens
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults

Description

PARTNERSHIP TYPES

FRED SEGAL OFFERS NATIVE BRAND INTEGRATION IN THE FOLLOWING WAYS:  

  1. POP-UPS: Brand shop integration at varying levels depending on client goals
  2. EVENT ACTIVATIONS: 30,000+ sq ft of lifestyle and retail programming across two buildings and an entire block of historic Sunset Blvd
  3. PRODUCT LAUNCHES: Native integration of corporate brands into Fred Segal

EACH PACKAGE IS CUSTOMIZED BASED ON CLIENT GOALS FEES VARY BASED ON SCOPE OF PROJECT

Additional Comments

POP-UPS

POP-UP SHOP – 1400 SQ FT

Entertainment, music and fashion events in this dedicated area. 180º high visibility windows facing Sunset and La Cienega. Rigging in floor and ceiling for installations, projector in ceiling, 20 ft display wall, and cash wrap that can also function as DJ/bar station.

MINI BRAND SHOP – 300 SQ FT

Entrance space, permitted for major tentpole events (premieres, openings, award shows)

EVENT ACTIVATIONS

Fred Segal has been host to many of the hottest and hautest events in the city, with brand partners choosing it for its coveted media value. Activations are available around the following and more: FASHION. FILM, INFLUENCER, TECH, MUSIC, BEAUTY, SPORTS, HOME.

PRODUCT LAUNCHES  

CO-BRANDED COLLABORATIONS VIA LICENSING OR REV-SHARE MODEL

Fred Segal’s elevated brand recognition has been the catalyst for many creative collaborations across home, kids and clothing.

The Fred Segal x CB2 collection was inspired by the effortless aesthetic of Southern California living that Fred Segal is known for.

This product driven collaboration was media worthy and allowed for the Fred Segal aesthetic to extend into lifestyle product. Collection coverage totaled 91,831,975 media impressions.

Created On:
2020-09-20
Last Modified on:
2021-03-17

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Sponsorships, Consulting, Marketing Partnerships, Other, Creative Services, Product Placement, International Opportunities, Licensing, Marketing Partnerships, Licensing, International Opportunities, Product Placement, Creative Services, Consulting, Sponsorships, Other

People Involved (1)
Jeff L
Jeff L Owner Fred Segal
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