Opportunity:

Fred Segal: Sunset

US Marketer:

Fred Segal

Type:
Entertainment/Attractions
US Release Date:
Current
Target:
Male
Female
Teens
Adults 18-24
Adults 25-34
Adults 35-44
Adults

Description

FRED SEGAL is the iconic experiential retailer and lifestyle brand deeply rooted in Los Angeles and celebrity culture. FRED SEGAL is the birthplace of Los Angeles style and fashion denim, known for retail and style innovation. Now in it’s sixth decade, FRED SEGAL continues to curate the best of what’s new, partner with other innovators and create what’s next.

 The Flagship Fred Segal Sunset Store in West Hollywood offers 22,000 square feet of lifestyle and retail programming across two building and an entire block of historic Sunset Blvd.

 

FRED SEGAL OFFERS NATIVE BRAND INTEGRATION IN THE FOLLOWING WAYS:

  • POP-UPS
    • Brand shop integration at varying levels depending on client goal
  • DIGITAL BILLBOARD ACTIVATION
    • Billboard and digital content on our x2 outdoor billboards depending on client goals; Additional indoor billboard activation for pop-ups 
  • EVENT ACTIVATIONS
    • 30,000+ sq ft of lifestyle and retail programming across two buildings and an entire block of historic Sunset Blvd
  •  PRODUCT LAUNCHES
    • Native integration of corporate brands into Fred Segal

 

EACH PACKAGE IS CUSTOMIZED BASED ON CLIENT GOALS

Created On:
2020-08-29
Last Modified on:
2021-05-07

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