Description

Educating consumers about indoor air quality and how to breathe easier.

Even before the COVID-19 pandemic, the EPA found that the average American spends most of their life indoors. Now with adults working from home and kids learning remotely, people are spending more time than ever at home and they want to know how to protect themselves from unhealthy air.

As the trusted champion of lung health, the American Lung Association is uniquely qualified to raise awareness of indoor air quality and teach consumers how to create a healthy indoor air environment for their family.

Healthy Home Digital Interactive Experience

Interactive digital home with multiple rooms highlighting various aspects of healthy indoor air.
We will engage consumers in our Healthy Home experience that will include the importance of healthy indoor air quality for lung and overall health, and easy steps a homeowner can take to improve their home indoor air.

How it Works:
Hover over an area of the home with your mouse or click on your device to uncover a pop-up message (text, video, infographic and more) explaining the need/rationale for a category of home product, what it does and how it supports lung health.

Healthy Home Indoor Air Campaign

Potential Campaign Assets and Promotion to Supplement the Digital Interactive Home:

• Robust digital advertising campaign
• Press release
• Homeowner’s Digital Toolkit (with partner product info and discounts)
• Influencer marketing
• Promotional video with partner logos
• Email campaign
• “Ask the Expert” session in Inspire lung health communities
• Facebook Live panel discussion or Q&A about indoor air quality featuring IAQ experts
• Listicle: Top 10 things you should consider for your home air quality
• Blog posts

Additional Comments

Timeline

• 4 partners needed to launch Healthy Home concept
• Maximum of 6 months from first partner sign on to securing 4 partners

Guidelines

• “The American Lung Association does not endorse products, devices or services”
• Key messages and content may be developed in collaboration with partner, but the Lung
  Association has final review and approval of all content related to the initiative
• This is a new concept – we are open to additional ideas and feedback

Pricing

• Opportunities start at $50,000 per year