Opportunity:

Highlights ‘Gift With Purchase’ Marketing Partnerships Opportunity

US Marketer:

Type:
Entertainment Publishing
US Release Date:
Current
Target:

Description

Highlights for Children has been publishing America’s best-loved and most widely circulated children’s magazines for 70 years. Our special brand of Fun with a Purpose® helps children develop a love of reading through a wealth of engaging stories, poetry, and activities, including our classic Hidden Pictures® puzzles. Highlights offers monthly home delivery of magazines for children age 0 to 12, specially designed to suit the needs of all ages and literacy levels.

Highlights has begun partnering with select companies to bring a valuable offer to consumers via a unique ‘Gift with Purchase’ program.

 

Additional Comments

Here is how it works:

  • You determine how you would like to incorporate Highlights’ free subscriptions into your marketing plans to meet your strategic goals. For example, you may want to incent a first purchase, promote a selected product, or encourage a higher purchase amount.
  • Highlights will provide you with one-time use codes for you to give to your customers. You can deliver these however you wish — via email, through the web, over the phone, or in printed materials.
  • Your customers can redeem their free subscriptions at a co-branded web page dedicated to your offer for any of our 4 magazines — Highlights Hello™, High Five™, High Five Bilingüe™, or Highlights®.
Created On:
2016-05-19
Last Modified on:
2018-05-29
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