Opportunity:

Holiday to Save Them All

Type:
Non-Profit Non-Profit Organizations
US Release Date:
Annual
Target:
Male
Female
Family
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Tweens
Kids (6-11)
Preschool

Description

YOU CAN HELP MAKE THIS THE HOLIDAY TO SAVE THEM ALL

  • Engage you consumers with online or in-store promotions
  • Co-create unique and fun social & digital activations
  • Invite your employees to lend their support

 

Recognition and Benefits

  • Turn-key tools for easy activation including messages & imagery, brand guidelines, impact statements and digital ads
  • Visibility and acknowledgement in Best Friends’ channels, commensurate with partnership activation
  • Co-branded partnership landing page to track consumer and employee participation
  • Support to develop proprietary activations

Additional Comments


THOUGHT STARTER: Retail Activation

– Register Round-up
– Product Promotions: donations triggered by consumer purchase of select items (pet ornaments, pet beds)
– Kitty (or puppy) in Your Cart: virtual “product” puts a fun and unique spin on donations at online check-out
– Give/Get: bounce back coupons or consumer rewards granted for donations

THOUGHT STARTER: Santa’s Good List

Concept: Everyone – including your pet! – wants to be on Santa’s Good List. When your pampered pet gives back to a homeless pet this holiday season by purchasing an item or making a donation, he’ll secure a spot on Santa’s Good List. We’ll provide the proof!

Co-branded frame perfect for social sharing is unlocked by donation or emailed to donors.

THOUGHT STARTER: Online Activation

Digital ads with donation links

Social posts with donation links

Leverage
 symbolic gift giving language to compel donations: “Give the gift of a warm bed” to homeless pets this holiday

Created On:
2019-10-03
Last Modified on:
2024-05-20

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