Description

For 50 years, Hot Wheels has inspired generations of kids to challenge the limits of their imaginations. And we’re not done yet!

Elliot Handler co-founded Mattel with his wife, Ruth. She was the brains
behind a little famous icon named Barbie (maybe you know her?). Elliot
wanted to do for boys what Ruth did for girls. So, he nabbed a GM car
designer and an actual rocket scientist and together, they created a toy
car that looked cooler and performed better than anything else out
there.

The original Sweet 16 and iconic orange track revolutionized
the toy car industry, and Hot Wheels die-cast cars are now the #1
selling toy in the world.*