Opportunity:

Hungry Shark

US Marketer:

Ubisoft

Type:
Entertainment/Gaming & Esports
US Release Date:
Current
Target:
Adults 18-24
Teens
Tweens
Kids (6-11)

Description

Hungry Shark is a series of arcade-style action games, that allow players to control various species of sharks, including iconic predators like the Great White, Hammerhead, and Megalodon. The primary objective is to survive as long as possible by consuming other marine animals, humans, and even other sharks to grow in size and strength.

The series began with the Hungry Shark Trilogy (2010-2011), which included three games that laid the foundation for the franchise. Hungry Shark Evolution, released in 2012, introduced new sharks, missions, and a plethora of content, becoming one of the most popular installments. Hungry Shark World, launched in 2016, expanded the game with better graphics, more sharks, and new environments. This installment reached 30 million downloads on Google Play Store and continues to receive updates.

In addition to the main series, there are spin-offs like Hungry Shark VR, which offers a virtual reality experience, and Hungry Shark Arena, an online multiplayer shark battle royale game. The franchise has also seen adaptations for various platforms, including mobile devices, consoles, and VR systems.

Hungry Shark games are known for their engaging gameplay, where players must navigate through different environments, avoid hazards, and complete missions to unlock more powerful sharks. The games feature a variety of marine species, each with unique abilities and challenges, making the gameplay dynamic and exciting.

Additional Comments

In-Game Campaign:

A unique opportunity to raise awareness about partner activities through in-game interstitials. Sharing a link to the partner signature page and highlighting partner facts with rewards like free in-game currency (coins) incentivizes engagement, driving leads and enhancing brand awareness.

APP Stores:

Fully integrate partner branding on Apple and Google Play Store pages, including logos on art assets, subtitles, descriptions, and keywords. Boost engagement and brand awareness through push notifications, in-game ads, and pitching for top chart positions and store featuring.

Master Key Art:

Partner Branded: Master Key Art on Game loading screen.

Social Channel TakeOver:

PARTNER LOGO and Branding, included on Social Covers in ALL Hungry Shark Social Pages.

Social Media Communication / Creators:

Collaborate with Hungry Shark Brand Creators and Influencers to target their audience. This will increase the partner's engagement, reach, and shares, and can also generate leads for the partner.

Created On:
2025-04-16
Last Modified on:
2026-01-13
Connect With This Opportunity

Ask us about:

Marketing Partnerships, Licensing, Product Placement, Other

People Involved (3)
Paige B
Paige B Global Brand Partnerships Ubisoft
Anelise S
Anelise S Global Brand Partnerships Senior Manager Ubisoft
Bruna S
Bruna S Director, Global Brand Partnerships Ubisoft
Tuck

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