Join the Fight to END Alzheimer's

Opportunity:

US Marketer:

Alzheimer’s Association

Type:

Non-Profit/Non-Profit Organizations

US Release Date:

August 2026

Target:

Female
Family
Adults
Adults 55+
Adults 45-54

Description

Alzheimer’s disease impacts millions of families, employees and customers, making it one of the most pressing health challenges of our time.

Together, we can align the impact of business and purpose. When you partner with the Alzheimer’s Association, you help mobilize, educate and innovate to help achieve the Association’s vision of a world without Alzheimer’s and all other dementia while advancing brain health resources and education across communities.

Your support helps drive groundbreaking research, expand care and support programs, promote risk reduction and brain health education, and create meaningful impact nationwide, all while supporting your company’s business, employee engagement and social impact objectives.

Upcoming opportunities include World Alzheimer’s Day (September 21), National Family Caregivers Month, and National Alzheimer’s Disease Awareness Month (November).

Start the conversation today about how your brand can make a meaningful impact while engaging employees, customers and communities through a national partnership with the Alzheimer’s Association: CorporateInitiatives@alz.org.

Additional Comments

Over 7 million Americans are living with Alzheimer's or another dementia.

Alzheimer’s is an urgent challenge. 1 in 3 seniors dies from Alzheimer’s or another dementia. By 2030, the number of Americans over 65 living with the disease will increase by 30%

THE CASE FOR PURPOSE PARTNERSHIPS

Employees who donate time and money experience lower turnover rates than those who did not participate in workplace giving.
Benevity Engagement Study (2017)

87% Believe there is a correlation between purpose and reputation
91% Employees say purpose makes them feel they're in the right place
84% Would be more inclined to donate if the company matched donations
96% Consumers feel neutral or more positive about the retailer after donating at point of sale.
71% Customers would purchase from a purpose-driven company over the alternative when cost and quality are equal.
74% Feel more positive or neutral about being asked to donate at checkout
6x Consumers are six times more likely to purchase products from a brand with a strong purpose