Description

When you think of an activity that inspires endless creativity in kids, we KNOW you’re thinking of Kinetic Sand. Kinetic Sand is always in motion, free flowing, and unlike anything you’ve felt before.

Additional Comments

Brand

• Target Demo: Kids 3-9
• Retail: Available everywhere!
• Promotional Drivers: Mermaid Crystal Playset, Deluxe Beach Castle Playset
• Kinetic Sand is the #1 item in the reusable compound category! We continue to provide new and innovative ways to let creativity flow!

Growth

• #Kinetic Sand has over 4.7B views to date on TikTok
• Partnered with Zach King last year for a creative Kinetic Sand video that amassed 59.6M views
• #3 Brand in the Arts & Crafts Category for the past 3 years1
• 2LB Bags are the #1 Item in Reusable Compounds for 2022

Core Marketing

• Engaging Content & Media
• Brand Advocates & Influencers
• Interactive Experiences for "Hands in the Sand"

2023 Key Drivers

• SPRING: Crystal Mermaid Playset
• FALL: Beach Sand Kingdom, Sandbox Set