Description

Looney Tunes is an iconic brand with a high-charged, active cast of characters. Fast talking and quick witted, their frenetic engergy and audacious attitutude make them funny…and fierce.

TELEVISION
• New Wabbit 22-minute animated series featuring Bugs Bunny launches Fall 2015

HOME VIDEO
• With one of the most extensive content libraries in the industry, Looney Tunes DVD titles reach consumers of all ages around the globe. Musical Masterpieces, Spotlight Collection and Rabbits Run all launch this year.

ONLINE
• All new LooneyTunes.com website loaded with content aimed our primary audience launched in May along with a branded WBKids You Tube channel

PUBLISHING
• From bi-monthly comic books to coloring and activity books to educational books and digital books.

MARKETING AND PROMOTIONS
• A global multi-media “Hare Jordan” campaign featuring Bugs Bunny and Michael Jordan (among others) is supported with digital and social media, broadcast and outdoor media, as well as PR and consumer event activations at retail
• Major outreach for Wabbit launch both on and off channel