Macy's Flower Show

Opportunity:

US Marketer:

Macy’s Branded Entertainment Group

Type:

Entertainment/Attractions

US Release Date:

Annual

Target:

Male
Female
Tweens
Teens
Family
Adults

Description

Our two-week exhibition of exotic flowers & plants from around the world returns to transform Macy’s Herald Square in New York City into a breathtaking floral extravaganza.

This Spring, dazzling blooms and stunning floral landscapes take root amongst fabulous fragrances, and chic fashion as the annual Macy’s Flower Show returns to the world-famous Macy’s Herald Square flagship store in New York City. From March 27 through April 10, 2022, the splendor will enchant floral aficionados and ignite the senses with lush, inspiring gardens both inside the flagship’s main floor and balcony level and its famed Broadway windows. This year, the colorful showcase will highlight designs that focus on impact, energy, and bold modernism, immersing the public in radiant flowers, heavenly scents, and bold color gradients.

As an annual occurrence, each year the Flower Show transforms Macy’s Herald Square into a floral extravaganza via over-the-top landscaped gardens showcasing exotic flowers & plants from around the world. The presentation also includes customized sponsored gardens that capture the spirit of each partner brand while complementing the aesthetic of the overall display. Macy’s and partner brands collaborate to create a memorable and impactful moment for anyone who experiences the show. With promotional sponsor inclusions ranging from in-store, email, social collateral and beyond, Macy’s is able to tap into engaged customers, loyalty members, Flower Show enthusiasts and more to maximize exposure.

Additional Comments

Interested in being a part of the magic?

An annual event of this scale provides opportunities for brands across different industries, and with a theme that changes each year, we look forward to creating new exciting moments for each of our future partners.

For Macy’s Flower Show partnership inquiries, please reach out to jordan.dabby@macys.com.

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