Opportunity:

MACY'S HOLIDAY: SANTALAND & TREE LIGHTINGS

US Marketer:

Macy’s Branded Entertainment Group

Type:
Entertainment/Attractions
US Release Date:
Annual
Target:
Male
Female
Preschool
Kids (6-11)
Tweens
Teens
Family
Adults

Description

Macy’s Santaland

As children young and old enter Santaland, they marvel at this amazing fantasy world of snow-capped mountains, twinkling lights, candy canes and cuddly bears. Each Christmas, visitors from around the world travel through this Christmas Village overflowing with holiday treasures for a special visit with the one and only, Santa Claus. Macy’s Santaland is Santa’s home away from the North Pole where he meets with his closest friends each year.

    Locations

  • – Herald Square, New York
  • – Union Square, San Francisco
  • – State Street, Chicago
  • – Center City, Philadelphia
  • – Downtown, Seattle

Macy’s Great Tree Lighting

Each year, Macy’s gives the gift of a Christmas tree to spread joy and light up the holiday season. Together with our sponsors we host a Tree-Lighting Ceremony where thousands are treated to the festivities featuring on-site attractions and ice skating! Attendees are entertained with performances by singers, dancers, orchestras, choirs, and celebrities that last throughout the weekend.

    Locations:

  • – Lenox Square, Atlanta (Locally Broadcast)
  • – Downtown Crossing, Boston
  • – State Street, Chicago
  • – Union Square, San Francisco

Macy’s Pink Pig

Celebrate the holidays aboard Atlanta’s most pink-tacular train ride! Families squeal with excitement as they travel through our super-sized storybook, starring Priscilla and all of her fabulous friends. From her debut in 1953 as a children’s ride at the downtown Rich’s store to her engagement at Macy’s Lenox Mall, Priscilla has become an Atlanta tradition for generations.

Additional Comments

Macy’s supports your sponsorship with potential inclusion and identification in the following:

  • Advertising & promotional materials
  • On-site activation (Treelightings only)
  • Case studies are available upon request.

    Created On:
    2015-10-13
    Last Modified on:
    2022-08-23

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