Description

The Macy’s Thanksgiving Day Parade is internationally recognized as the official start of the holiday season and world famous as a unique American entertainment extravaganza. Each year, Macy’s is proud to present a line-up featuring spectacular floats, giant helium balloons, the very best in high school and college marching bands, specialty youth performance groups, and top-name stars from the television, film and recording industries. 

Additional Comments

Media Stats & Facts

- NBC’s broadcast of “The 92nd Macy’s Thanksgiving Day Parade” was the #1 most-watched entertainment telecast on TV since the Oscars in March 2018

- From 9 AM to noon, "The 92nd Macy’s Thanksgiving Day Parade " averaged a 5.98 rating in adults 18-49, which tops all entertainment programs on television since last March’s “Academy Awards”

- This year’s Parade broadcast outscored January’s “Grammy Awards” for the first time in people-meter history in adults 18-49, a testament to the caliber of this year’s Parade talent

- Viewership of the 2018 Parade is the #4 biggest audience for annual Parade coverage in people meter history, dating back to 1987

- 3.5 Million spectators who line the streets of NYC

- 20B+ Media Impressions and 22.5k total press placements in 2018

- In addition to our primary NBC telecast: o Now in its 3rd year, hosted by Buzzfeed’s Keith Habersberger and E!’s Zuri Hall, Verizon’s exclusive 360-degree Live Stream of the Parade on YouTube garnered record viewership with a total audience of 11.5 Million across Twitter and YouTube o On social media, specific Macy’s Parade mentions were +80% as compared to 2017, with #MacysParade at one point trending on Twitter as the #1 topic o 6 of the top 10 trending moments on Twitter were Macy’s related o In 2018 Macy’s effectively engaged the millennial audience via social, garnering over 83% positive net sentiment overall – and 60% under the age of 35

Overall, the vast majority of viewers agree strongly that the Macy’s Thanksgiving Day Parade is a program that everyone in the family can watch. Viewer evaluations for the Parade is strong across the board with people describing the Macy's Thanksgiving Day Parade as entertaining, exciting, original, fun to watch, high-quality and heartwarming.

Case studies are available upon request.