Description

Help Grow Gratitude: Activation
Ideas
Internal – Associate and Resource Groups

1.  Associate “Growing your Gratitude” Activation

– Provide
“Growing our Gratitude” educational activity to inform about the benefits of
gratitude. Supplementals include:
• Growing
our Gratitude: Discussion on what you are
thankful for in the moment
• Seven
Days of Growing our Gratitude:
Allows families to practice gratitude for a week
• Gratitude
Cards: To distribute to friends and
families–Plant
your own seeds of gratitude and document with video or photography. User
generated is great!
• Share
with your associates/customers/fan base/social audience to encourage
participation.

 2. Share On Our Sleeves resources – Weekly email content for
your newsletters/intranets
• Content
calendar
• Sample
messaging for social and emails

3. Custom Content Opportunities
for your Associates – Webinars and Video chat with a pediatric mental health
specialist

• Let’s
get to the root and understand the research behind gratitude. Why is gratitude
so good for our mental health?

Help Grow Gratitude: Activation
Ideas
External – Customers

1. Growing your own gratitude alongside us, as an advocate for On Our Sleeves and children’s mental health.
– Provide
“Growing our Gratitude” educational activity to inform about the benefits of
gratitude. Supplementals include:
• Growing
our Gratitude: Discussion on what you are thankful for in the moment
• Seven
Days of Growing our Gratitude: Allows families to practice gratitude for a week
• Gratitude
Cards: To distribute to friends and families
– Plant
your own seeds of gratitude and document with video or photography. User
generated is great!
• Share
with your associates/customers/fan base/social audience to encourage
participation.

2. Video chat with a pediatric mental health specialist
– Let’s
get to the root and understand the research behind gratitude. Why is gratitude
so good for our mental health?
– Share
with your associates, customers/fan base/social audience to encourage
participation.

3. Conversation Starters

– As
a supplement to Grow Our Gratitude, share “What are you grateful for?” ideas
with your associates, customers/fan base/social audience.

Help Growing Our Gratitude:
Media/Viewer Activations

1. Growing your own gratitude
alongside us, as an advocate for On Our Sleeves™ and children’s mental health

– Anchors/Reporters plant seeds with their own families and document with video
or photography. User generated content is great!

– Share
with your viewers to encourage participation

– Goal
is to share “beginning” and the “ongoing” of growth. (Beginning of May vs. end
of May)

2. Media
Interview/Q&A chat with a pediatric mental health specialist

– Let’s
get to the root and understand the research behind gratitude. Why is gratitude
so good for our mental health?

– Use
gratitude as a launch to discuss other important topics & engage in
additional in-home activities at minimum
once a week throughout the month of May to
help promote mental well being in May and beyond (See weekly content calendar
on pg. 18)

3. Radio Media Activation

– Encourage
radio personalities to participate with “Growing Our Gratitude” activation with
their families

– Post
photos and/or video to social media accounts and engage the hospital in posts

– As
community and business partners begin engaging in activation, particularly
sports teams, involve local sports radio stations in activity throughout May

4. Gov. Mike DeWine daily press
conference

– An
opportunity to discuss the importance of gratitude and paying it forward during
this time and importance of using evidence-based practices to help continue
with coping strategies during the uncertain time of COVID-19

5. PSAs

– 15s
and 30s

– Focus
on gratitude, conversation starters, On Our Sleeves community building

– NCH
can provide sample scripting 

Additional Comments

Connect with Amanda Dove on partnership opportunities for your brand or organization with this and other initiatives at Nationwide Children's Hospital.

Now more than ever, our children’s mental health MATTERS.

– 1 in 5 children is living with a significant mental illness
– All lifetime mental illnesses start by age 14. –Right now, EVERY child is impacted in unprecedented ways

Throughout the month of May, On Our Sleeves will offer free, evidence-based resources specially designed to help kids cope and build resilience as we continue to live through the COVID-19 pandemic.

–Launching local and national campaign across traditional, digital and social channels. 
 –Re-activate advocates and On Our Sleeves ambassadors while reaching new audiences.