Opportunity:

MONSTER HUNTER

US Marketer:

Capcom

Type:
Entertainment Gaming & Esports
US Release Date:
Evergreen
Target:
Male
Female
Adults

Description

An action RPG series where players and friends cooperate to hunt ferocious giant monsters in a rich fantasy world.

First released in 2004, MONSTER HUNTER has become one of Capcom’s most successful IPs and is regarded as a full blown phenomenon with MONSTER HUNTER WORLD selling 17M units.

MONSTER HUNTER continues to gain widespread popularity among gamers as the series continues to break sales records for Capcom and appealing to online players who enjoy the ‘lifestyle’ multiplayer appeal of the series. 

Additional Comments

  • +78M units sold
  • Best RPG of the Year: MH Rise
  • Live-action blockbuster film
  • 45% players are female
  • Highest social engagement of any Capcom brand
  • 20th anniversary: 2024
Created On:
2023-07-06
Last Modified on:
2024-02-13
Connect With This Opportunity
For Informational Purposes Only

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