Description

Operation Warm provides the gift of warmth, confidence, and hope to children in need through the gift of brand new winter coats.

Through serving millions of children in need across North America, we have seen that a brand new coat offers a child physical and emotional warmth, confidence to socialize and succeed, and hope of a brighter future.

That’s why our tagline is More Than a Coat.

The pandemic has challenged us all to reflect on what’s most important and to consider how we each fit into that picture. For us that means #morethanacoat; it means warmth, confidence, and hope.

What could it mean to you and your brand?

INFLUENCER COMMITMENT

Help us raise awareness for our mission by contributing 3 social posts:

• Create an Instagram story announcing your support for Operation Warm
• Challenge followers/friends to join the cause
• Create an Instagram post using the #morethanacoat filter
• Encourage followers to support Operation Warm fundraising via FB donation page/Instagram donation button
• Contribute a guest blog post for the OW website about your hometown
• Share the OW PSA on your social channels

OPERATION WARM MARKETING SUPPORT

Traditional:

• National press release
• Local releases in key markets
• PSA (:30, :15)
• Billboards

Digital:

• Operation Warm website feature
• Guest blog posts
• Newsletter feature to our 30,000 subscribers

Social:

• 100k followers via Facebook, Instagram, Twitter, etc.
• Engagement with influencers, corporate partners, and fellow nonprofits

COMMUNITY SUPPORT WITH OPERATION WARM COATS

• Connect with your community in a meaningful way by providing brand-new coats to local children in need
• Operation Warm will donate coats to your communities on your behalf. Additional coats can be added with a $22/coat donation
• Provide a special experience for children with an in-person visit, live web chat, or pre-recorded video

Additional Comments

Campaign Goals: • Increase brand awareness of Operation Warm's impact • Increase Operation Warm online engagement and support • Raise the funds needed to provide coats to 500,000 kids this Fall/Winter Season