Description

Where everyday moments spark big adventures. My Friend Maisy is a warm, joyful, child-centric take on everyday life, built on vibrant visuals, inclusive characters, and tons of imagination. It’s truly gender neutral, aimed at 2-4 year olds with a sweet spot of 3.

The brand has 35+ years of publishing history and is trusted by parents and loved by children. It’s a much-loved preschool property with 46M+ books sold in 100+ countries, 88% affinity for the brand, and 63% pre-awareness among parents of 1-4s.

A new 52 x 5′ animated series launched in February 2026 and is currently the #1 Sky Kids show, racking up 900k+ views since launch.

This is an ongoing property with no firm release date tied to the opportunity itself. Season 1 is launching in the US and Europe starting in 2026.