Opportunity:

NBA 2K24

US Marketer:

2K

Type:
Entertainment Gaming & Esports
US Release Date:
8 September 2023
Target:
Male
Female
Tweens
Teens
Adults

Description

NBA 2K24 will offer four different versions of the game: Kobe Bryant Edition (Standard), WNBA Edition, Black Mamba Edition, and the 25th Anniversary Edition.

NBA 2K24 builds on the NBA 2K franchise with enhanced features and gameplay, delivering animations and movements pulled from real-world action on the court for a groundbreaking jump in authenticity.

INTRODUCING PROPLAY
NBA 2K24 will introduce ProPLAY – a groundbreaking new technology that directly translates NBA footage into NBA 2K24 gameplay. ProPLAY delivers animations and movements via on-court NBA action for a generational leap in authenticity on PS5 and Xbox Series X|S.

IMMERSIVE MODES
Packed with pure, authentic hoops action, NBA 2K24 boasts a variety of single-player and multiplayer game modes for you to immerse yourself in. Realize your NBA dreams in MyCAREER, assemble a dream team of your favorite players in MyTEAM, put on your General Manager cap in MyNBA, and play as today’s stars in Play Now.

MAMBA MOMENTS™
To celebrate the return of Kobe on the NBA 2K cover, players will be able to replicate his signature skills in the brand-new MAMBA MOMENTS mode. Recreate some of Kobe’s most captivating performances and progress through his transcendent journey from a young phenom to one of the greatest players of all time.

2K BEATS
Every athlete needs a hype playlist to get them amped up before a big game. 2K Beats delivers a masterfully curated list of tracks for you to enjoy when you’re roaming The City, building your lineup in MyTEAM, and pushing the ball up the court. Featuring some of the biggest names in contemporary music, 2K Beats brings the heat all year long with motivating tracks to keep you playing at an elite level.

Additional Comments

NBA 2K24 will be available for purchase on PlayStation®5, Xbox Series X|S, PlayStation®4, Xbox One, Nintendo Switch, and Steam for PC.

Created On:
2022-01-31
Last Modified on:
2023-07-26

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