Opportunity:

Negroni Week

US Marketer:

Campari

Type:
Brand Beverages
US Release Date:
September Current
Target:
Male
Female
Adults

Description

Welcome to Negroni Week, presented by Imbibe Magazine and Campari. Imbibe launched Negroni Week in 2013 as a celebration of one of the world’s great cocktails and an effort to raise money for charities around the world. Since 2013, Negroni Week has grown from about 120 participating venues to over 12,000 venues around the world, and to date, they have collectively raised over $3 million for charitable causes.

For one week in September, bars and restaurants will mix classic Negronis and Negroni variations for a great cause. To participate, each venue signs up at negroniweek.com, chooses from our list of official charity partners, and makes a donation to that charity. Then they can return during and after Negroni Week to make additional donations to their chosen charity. After Negroni Week is complete, we tally up how much was raised collectively by all of our participating bars, restaurants, and partners.

Additional Comments

We hope that you will join us in safely celebrating this year and supporting this fundraising effort. Don’t forget to keep tabs on the Negroni Week action on Imbibe’s Instagram and Twitter feeds (@imbibe) and by following the #NegroniWeek hashtag and Campari’s social media channels (@campariofficial, and @campariUSA). And, of course, be sure to mix yourself a Negroni!

Created On:
2017-02-27
Last Modified on:
2022-04-01

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