Plaza Programming

US Marketer:

Times Square Alliance

Non-Profit Non-Profit Organizations
US Release Date:


Support daily entertainment and musical performances in the Plazas that engage Times Square audiences.

This summer, Times Square welcomes New Yorkers back to plazas transformed by intimate performances and activations showcasing the depth, diversity and creative spirit of New York City’s talent on the Broadway pedestrian plazas.

Customized Sponsorship Packages

Sponsors have the opportunity to contribute to key elements of Time Square’s plaza programming. Benefits may include, but are not limited to the following.

On-Site Benefits

  • Branding of exclusive assets, e.g. Times Square tabletops, event staff apparel
  • Customized lunchtime or happy hour employee gatherings on the plazas aligned with plaza programming
  • 100+ square feet of activation space for mutually agreed upon promotional activities (number of days and times TBD)
  • Distribution of mutually approved items and quantity by Alliance staff throughout the season
  • Logo on staff credentials
  • On-stage mention by hosts


Social Media Benefits

  • Customizable package of ten dedicated Twitter tweets (240,000+ followers), Facebook posts (1.5 million+ followers), and Instagram Story posts (394,000+ followers) mentioning company support of plaza programming (combined)

Promotional Benefits

  • Mention in press release(s) promoting the 2021 season of plaza programming in Times Square
  • Logo inclusion in print promotion, such as: postcards, event signage, and advertising placement

Online Benefits

  • Logo on livestreamed programming where applicable (YouTube and Facebook) and mentions by hosts
  • Logo on the TSQ – NYC event page on the Times Square Alliance website (www.TimesSquareNYC.org)
  • Logo on up to three promotional e-newsletters sent to Times Square Alliance subscribers (35,000+)
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Marketing Partnerships

People Involved (2)
Erin M
Erin M Partnerships Manager Times Square Alliance
Anna S
Anna S VP of Partnerships Times Square Alliance

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