Opportunity:

Popeye

US Marketer:

King Features

Type:
Entertainment Home Entertainment
US Release Date:
Evergreen
Target:
Male
Female
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults

Description

Popeye is tough, he’s fit, and he’s got grit. He yam what he yam – a rugged sailor who is always up to the challenge and never backs down. Popeye is the embodiment of strength, and inspires us all to work hard, be persistent, and be “strong to the finish”… with the help of a hefty amount of spinach.

 

The Power of Popeye:

  • 75% total awareness among adults
    • 73% among men 18+
    • 77% awareness among women 18+
  • Over 200+ licensees around the world
  • New Popeye comic strips released weekly
  • Highly engaged audience of fans:  9.8M+ followers across Twitter, Instagram and Facebook
  • 300K subscribers on the Popeye and Friends Official YouTube channel
  • 600+ episodes of cartoon content
  • Current broadcast/streaming partners include PrimeVideo, YouTube, Plex, Tubi, Boomerang and many more

 

Collaborations:

  • GAP
  • Zara
  • Nautica
  • Iceberg
  • Filson

 

Charitble Partnership:

Popeye has joined The SeaCleaners’ fight against plastic pollution and serves to raise awareness of their worldwide ocean conservation/clean up efforts. Co-branded CP program will contribute revenue towards the eco-friendly mission.

  • Sea Fact: Over 550 pounds of plastic waste are dumped in the sea every second!
Created On:
2021-10-27
Last Modified on:
2021-10-29

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