US Marketer:
Capcom
Type:
Entertainment/Gaming & Esports
US Release Date:
Evergreen
Target:
Male
Female
Adults 18-24
Adults 25-34
Adults 35-44
Adults
Female
Adults 18-24
Adults 25-34
Adults 35-44
Adults
Description
One of the most successful franchises in video games. RESIDENT EVIL has been the leader of “survivor horror” since it pioneered the genre in 1996.
Players revere a roster of fan favorite protagonist agents immersed in an action-packed battle against zombies, mutant creatures, and the mysterious viruses of diabolical organizations.
With 7 blockbuster live-action movies, manga, action figures, apparel & more, the franchise is a mainstay of contemporary culture.
Additional Comments
- $1.2B worldwide gross revenue box office
- Longest running video game movie franchise
- Multiple Game of the Year awards
- +135M units sold
- 20% of social media fans are female
- Males 18-40 primary target
Created On:
2023-07-06
Last Modified on:
2023-07-06
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Marketing Partnerships, Licensing
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