Opportunity:

Saved By The Scan

US Marketer:

American Lung Association

Type:
Non-Profit/Non-Profit Organizations
US Release Date:
Current
Target:
Male
Female
Adults 45-54
Adults 55+
Adults

Description

When LUNG FORCE Hero Denise L. first saw a billboard for Saved By The Scan and the lung cancer screening eligibility quiz, she hadn’t heard of low-dose CT scans or early detection for lung cancer. But seeing that sign helped set in motion the path to detecting her lung cancer early and ultimately saving her life.

Lung cancer is the leading cause of cancer-related death in America, but the American Lung Association’s Saved By The Scan campaign is giving new hope for early detection. Low-dose CT scans are used to detect lung cancer early, when it is more likely to be curable. If lung cancer is caught before it spreads, the likelihood of surviving 5 years or more improves to 56 percent.

Since Saved By The Scan launched in 2017, 42% of former smokers are now aware of the low-dose CT scan and 31% are willing to speak to their doctor about lung cancer screening. Over 245,000 people have taken the screening eligibility quiz on Lung.org

There is still work to do. By partnering with the Lung Association, your company can support continued awareness of lifesaving early detection. Through unique media opportunities, you can align your brand to doing good and saving lives. For more information about Saved By The Scan partnership opportunities, please contact Amanda O’Neill

Created On:
2020-05-02
Last Modified on:
2022-12-05

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