Opportunity:

Summer Concert Road Show

US Marketer:

Chuck E. Cheese

Type:
Brand Dining
US Release Date:
June Annual
Target:
Male
Female
Family
Adults

Description

Chuck E. Cheese and his fellow performers are well-known for their music in the iconic restaurant, but the show is now hitting the road for a tour featuring a brand-new band member!

The Summer Concert Road Show is back for its third year of providing Chuck E. Cheese tunes to the public. The band will visit nine new cities to give every kid the chance to see their favorite mouse singing in person.

The band is also getting a new member, already beloved by fans. Bella B. first appeared in Chuck E. Cheese content in 2018. She’s the first bilingual character in the Chuck E. Cheese brand and she both sings and raps in English and Spanish, teaching kids and her fellow bandmates about her language and culture.

The new tour will be stopping in nine cities this year, with dates and locations listed below:

June 9, 3 p.m. at 1120 Rte 1 North, Edison, New Jersey
June 9, 7 p.m. at 2700 US-22 #3A, Union, New Jersey
June 10, 3 p.m. at 139 Flatbush Ave., Floor 3, Brooklyn, New York
June 22, 7 p.m. at 13364 Montfort Dr., Dallas, Texas
June 24, 11 a.m. at 2755 E. Grapevine Mills Circle, Grapevine, Texas
June 24, 3 p.m. at 2760 W. I-20, Grand Prairie, Texas
June 29, 11 a.m. at 13101 Harbor Blvd., Garden Grove, California
June 29, 3 p.m. at 5250 Philadelphia, Ste. K, Chino, California
June 29, 7 p.m. at 16920 Prairie Ave., Torrance, California

The tour will offer new merchandise to little concert-goers, with T-shirts and other apparel fit for the summer. Kids that can’t make it out to a show can still get their hands on some cool merch at the official Chuck E. Cheese online store.

Kids can get ready to enjoy some music and head down to their nearest Chuck E. Cheese tour location this June! Each show will feature a meet-and-greet with the cast after, so the biggest Chuck fans will have the chance to meet their favorite musical mouse star.

Created On:
2023-06-01
Last Modified on:
2024-05-10
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For Informational Purposes Only

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Marketing Partnerships

People Involved (1)
Melissa M
Melissa M VP, Global Licensing, Media & Entertainment Chuck E. Cheese
Tuck

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