Opportunity:

THE BIGGEST LOSER

US Marketer:

Type:
Entertainment
US Release Date:
Target:
2

Description

NBC’s hit series The Biggest Loser returned in September with 13 all new 2-hour episodes. The Biggest Loser: Families features eight teams of two family members — four husband-and-wife teams and four parent-adult child teams. Alison Sweeney (Days of Our Lives) returns as host of the series, which challenges and encourages overweight contestants to shed pounds in a safe and recommended manner through comprehensive diet and exercise as they compete for a grand prize of $250,000. The unscripted and life-altering reality series gathers contestants from across the country to face real-life temptations, while being provided with approved weight-loss skills and resources in an effort to help them transform their bodies, health — and ultimately — their lives. Contestants work out under the supervision of professional trainers Jillian Michaels and Bob Harper. The series has become a worldwide hit airing in over 90 countries and produced in 25 countries. It has produced a New York Times best-selling book series with five titles currently. The show also has four top-selling fitness DVDs and a “Biggest Loser”” meal plan available for home purchase, as well as a burgeoning online lifestyle club www.thebiggestloserclub.com.

Created On:
2008-02-15
Last Modified on:
2008-02-15
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