Opportunity:

The Butterfly Run

Type:
Non-Profit Non-Profit Organizations
US Release Date:
Annual
Target:
Male
Female
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults

Description

The Butterfly Run, presented by Big Lots, is a community fitness event to grow awareness, break stigmas, and raise funds for the On Our Sleeves movement in support of lifesaving pediatric behavioral health research at Nationwide Children’s Hospital.

Given the ongoing COVID-19 pandemic, the 2021 Butterfly Run will be virtual. On October 10, World Mental Health Day, come together with us for The Butterfly Run Celebration, to virtually break stigmas and give kids a voice. No action is too small. No voice is too young. Our focus is for our participants to fundraise in addition to participating in The Butterfly Run. Together, we can transform children’s mental health.

Now, more than ever, the dollars you raise are critical. Children’s mental health is an often overlooked and vastly underfunded component of pediatric health care and research. Lack of healthcare resources and funding only complicate and hinder efforts to make significant changes that impact our youth during these critically important formative years.

Gifts of any size will help us accelerate pediatric mental health research at Nationwide Children’s Hospital, which operates the nation’s largest program for child and adolescent behavioral health. As a sponsor, you will receive various benefits based on your level of support. Below is an outline of those benefits. In, addition to those listed below, we can also provide a variety of marketing materials and resources to help you promote your involvement. 

MONARCH SPONSOR: $25,000

  • :45-:60 recorded video and photo (or a selfie video from leadership) to be included in the Virtual Celebration on October 10
  • Four (4) social media mentions as a sponsor with logo and “Why We Support” message from company leadership
  • Two (2) social media mentions as a sponsor of one of the virtual “Mental Health Resources Series” with logo
  • Matching Gift sponsorship with thank you email and social channels thank you message
  • Twenty (20) complimentary virtual runner/walker registrations including T-shirts and medals
  • Full page ad (inside cover) in the Digital Race Guide
  • Recognition on Nationwide Children’s Foundation social media channels
  • Recognition in Nationwide Children’s Foundation e-newsletter
  • Logo featured on event T-shirt
  • Logo featured in the event thank you package filled with fun event swag and sponsor recognition card
  • Custom digital frames and gifs for social media
  • Post-race postcard to all participants with logo recognition
  • Opportunity to add promotional item into race registration bag
  • Recognition on The Butterfly Run website
  • Hospital Digital Boards Event Recognition
  • Dispatch Year-End Thank You Ad

 

PLATINUM SPONSOR: $10,000

  • :30-:45 recorded video and photo (or a selfie video from leadership) to be included in the Virtual Celebration on October 10
  • Two (2) social media mentions as a sponsor with logo and “Why We Support” message from company leadership
  • Matching Gift sponsorship with thank you email and social channels thank you message
  • Twelve (12) complimentary virtual runner/walker registrations including T-shirts and medals
  • Full page ad in the Digital Race Guide
  • Recognition on Nationwide Children’s Foundation social media channels
  • Recognition in Nationwide Children’s Foundation e-newsletter
  • Logo featured on event T-shirt
  • Logo featured in the event thank you package filled with fun event swag and sponsor recognition card
  • Custom digital frames and gifs for social media
  • Post-race postcard to all participants with logo recognition
  • Opportunity to add promotional item into race registration bag
  • Recognition on The Butterfly Run website
  • Hospital Digital Boards Event Recognition
  • Dispatch Year-End Thank You Ad

 

GOLD SPONSOR: $5,000

  • :15-:30 recorded video and/or photo to utilize on social media showing sponsor spirit and excitement
  • Two (2) social media mentions as a sponsor of one of the virtual “Wellness & Activity Series” with logo
  • Eight (8) complimentary virtual runner/walker registrations including T-shirts and medals
  • Recognition in Nationwide Children’s Foundation e-newsletter
  • Half Page Ad in the Digital Race Guide
  • Logo on all emails and auto responders
  • Opportunity to add promotional item into race registration bag
  • Recognition on The Butterfly Run website
  • Hospital Digital Boards Event Recognition
  • Dispatch Year-End Thank You Ad

 

SILVER SPONSOR: $2,500

  • Quarter Page Ad in the Digital Race Guide
  • Six (6) complimentary virtual runner/walker registrations including T-shirts and medals
  • Recognition on Foundation Donor Digital Board in Hospital
  • Logo featured on event T-shirt
  • Recognition in all participant thank you email
  • Opportunity to add promotional item into race registration bag
  • Recognition on The Butterfly Run website
  • Logo on all emails and auto responders
  • Hospital Digital Boards Event Recognition
  • Dispatch Year-End Thank You Ad

 

BRONZE SPONSOR: $1,000

  • Logo in Butterfly Run Digital Race Guide Ad
  • Four (4) social media dedicated mentions as the “Playlist sponsored by” and logo recognition
  • Name recognition on the back of T-shirt
  • Four (4) complimentary virtual runner/walker registrations including T-shirts and medals
  • Opportunity to add promotional item into race registration bag
  • Recognition on The Butterfly Run website
  • Hospital Digital Boards Event Recognition
  • Dispatch Year-End Thank You Ad 
Created On:
2021-07-21
Last Modified on:
2021-08-09

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Other, Sponsorships, Product Placement, Licensing, Marketing Partnerships

People Involved (1)
Amanda D
Amanda D National Director, Strategic Partnerships The Kids Mental Health Foundation
Tuck

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