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Opportunity:

MACY'S FOURTH OF JULY FIREWORKS

Type

Entertainment / Attractions

US Release Date:

4 July Annual

Genre:

Event
Seasonal
Special

Description

Macy’s Fourth of July Fireworks integrates American fun into a classically patriotic show. Each year Macy’s fires thousands of shells to illuminate and accentuate the New York City skyline, making it the largest pyrotechnic show in the nation.

The show is broadcast live on NBC and features performances by America’s biggest superstars from music, film and stage. 

The Fireworks telecast and press coverage continues to grow from year to year as ratings increase and an increased number of media outlets cover the event.

  • Ranks as the #1 show of the night on the Big 4 networks in every key category.
  • NBC dominated primetime with the “Macy's 4th of July Fireworks® Spectacular” ranking as the #1 telecast of the night on the Big 4 in every key measure.
  • 4,710 total media stories and over 5 billion earned media impressions (2016)
  • 192 markets covered counting: New York, Boston, San Francisco, Los Angeles, Philadelphia, Seattle, San Diego, Cincinnati, Chicago, Washington, DC., Atlanta, Austin, and Baltimore

Additional Comments

Macy’s supports your sponsorship with potential inclusion and identification in the following:

  • Advertising & Promotional materials
  • On-site activation

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Created On:

Oct 13, 2015

Last Modified on:

Jan 11, 2023

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