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Opportunity:

SpongeBob SquarePants

Type

Entertainment / Television

US Release Date:

Evergreen

Franchise:

Spongebob Squarepants

Genre:

Animated
Comedy
Family
Kids Program
Nostalgia

Description

SpongeBob is a global evergreen icon and pop-culture mainstay for 20 years and counting.  Dive into the expanded SpongeBob universe; a new era for SpongeBob & quite possibly its best yet!

The Power of SpongeBob:

  • 3 in 4 people around the world are SpongeBob fans
  • 100MM monthly global viewers (150+ territories & 25 languages)
  • 1 out of 3 kids reached in the U.S. (17MM kids monthly)
  • 1 out of 2 U.S. viewers is an adult (34MM adults monthly)
  • 3BN lifetime YouTube views
  • 116MM+ social media followers
  • 96% Global Awareness
  • 1 per second SpongeBob mention on social media
  • 77MM lifetime app downloads

 

Opportunities:

More new content will debut in the next 3 years than in the history of the franchise

  • Apps: Krusty Cook-Off (Launched May 2020)
  • Podcasts: Spongebob Bingepants (Available now)
  • Sandy Cheeks SVOD Movie Q4 2022
  • Series: Kamp Koral: SpongeBob's Under Years
    Season 2 Confirmed
  • Series: SpongeBob Squarepants - Season 13
    Additional Episodes Announced
  • Series: The Patrick Star Show
    Additional Episodes Announced

 

Consumer Products:

  • Exploring all of Bikini Bottom to capitalize on the full reative breadth of SpongeBob's World
  • Target Audience: Kids 6-11, Adults, Superfans

 

Collaborations:

  • J Balvin X Louis De Guizman
  • Nike X Kyrie Irving
  • Lisa Frank
  • Vans
  • Kith
  • Moschino

Created On:

Aug 18, 2020

Last Modified on:

Feb 22, 2022

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