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Opportunity:

PAW Patrol

Type

Entertainment / Television

US Release Date:

Evergreen

Genre:

Action
Adventure
Animated
Comedy
Educational
Family
Kids Program

Description

The world's leading preschool IP, PAW Patrol is not slowing down: with global thematics planned, new pups and gadgets, an 8th season greenlit and its first feature film premiering in August 2021!

The Power of PAW Patrol:

  • #1 Reach of any preschool show in the US
  • #1 on Nick Jr. Digital (visits, views, & game plays)
  • #1 Show across 15 countries
  • 12.2 Billion YouTube Views
  • Reaches 1 in 3 preschoolers (highest reach of any preschool show in the U.S.)
  • Reaches 350MM households globally (170+ territories, 30+ languages)
  • 80% awareness among kids 2-5 in the U.S.; 90% awareness internationally

Opportunities:

  • Season 9: Spring 2022
  • First Paw Patrol Podcast: 2022
  • Upcoming Themes:
    • Rescue Knights: Spring 2022
    • Cat Pack: Summer 2022
    • Big Truck Pups: Fall 2022
    • Aquapups: Spring 2023

New Core Campaign:

We're Calling All Heroes! Kids and families can jump into action with the PAW Patrol an dlearn real ways to be real heroes for the people around them.

Consumer Products:

  • Target: Boys & Girls 2-5
  • #1 Preschool Toy License in the US
  • #1 Preschool Property in the US, Canad, UK, Germany, Spain, France, and Italy

Created On:

Aug 18, 2020

Last Modified on:

Mar 21, 2022

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