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JoJo Siwa


Entertainment / Music

US Release Date:





Nickelodeon superstar JoJo Siwa is a YouTube sensation, pop star, dancer, entrepreneur, social media influencer and The New York Times bestselling author. Siwa connects with her fans through many channels: via social media she has over 61.8M followers; through her SIWANATORZ club, which stands against negativity and bullying; through her global reach of consumer products including her signature bows, accessories, apparel, arts and crafts, cosmetics, home goods and party supplies; and with her hugely popular singles, “Boomerang,” which has been viewed over 948 million times and RIAA certified platinum, “Kid in a Candy Store,” which is RIAA certified gold, “Hold The Drama”, and “D.R.E.A.M”.

"At 16 years old, the Nickelodeon star has turned reality TB and YouTube fame into a global brand." - Rolling Stone

"One of the most influential people on the internet." - Time Magazine

The Power of JoJo:

  • 61.8MM social followers (+10% vs. LY)
  • 3.6BN YouTube views
  • 3 in 4 girls 6-13 are aware of JoJo
  • 84% of fans ages 6-9 own JoJo product
  • Over 80MM bows sold globally
  • #5 on Billboard's Hot Tours Chart



  • Tour: D.R.E.A.M. The Tour
    Returning Jan 2022 with 37 dates in North America
  • New music and videos planned through 2022
  • 10 Consumer Products themes planned through 2023

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Created On:

Aug 18, 2020

Last Modified on:

Mar 9, 2022

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