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Barbie

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Opportunity:

Barbie

US Marketer:

Type

Entertainment / Toys

US Release Date:

Evergreen

Franchise:

Mattel

Genre:

Dolls / Plush

Description

Barbie is a fashion doll manufactured by the American toy company Mattel, Inc. and launched in March 1959. American businesswoman Ruth Handler is credited with the creation of the doll using a German doll called Bild Lilli as her inspiration.

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Created On:

Feb 22, 2021

Last Modified on:

Sep 14, 2023

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