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Opportunity:

Hot Wheels

US Marketer:

Type

Entertainment / Toys

US Release Date:

Current

Franchise:

Mattel

Genre:

Car and Trucks

Description


For 50 years, Hot Wheels has inspired generations of kids to challenge the limits of their imaginations. And we’re not done yet!


Elliot Handler co-founded Mattel with his wife, Ruth. She was the brains behind a little famous icon named Barbie (maybe you know her?). Elliot wanted to do for boys what Ruth did for girls. So, he nabbed a GM car designer and an actual rocket scientist and together, they created a toy car that looked cooler and performed better than anything else out there.


The original Sweet 16 and iconic orange track revolutionized the toy car industry, and Hot Wheels die-cast cars are now the #1 selling toy in the world.*

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Created On:

Feb 22, 2021

Last Modified on:

Oct 13, 2022

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