Live Event and Livestream Tours

Description

Mattel's Live Event and Livestream Tours consist of three evergreen top-tier properties:

1. Hot Wheels Legends
2. Uno Championship Series
3. Day Out with Thomas

Hot Wheels Legends:

Nationwide search for a custom, life size car worthy of becoming a Hot Wheels die-cast car

For the 5th year in a row, the 2022 Hot Wheels Legends Tour will continue the Hot Wheels tradition of offering global fans the unique opportunity to havve their one-of-a-kind life-size car creations forever immortalized as the next Hot Wheels Garage of Legends 1:64 die-cast vehicle.

Since its launch in 2018 to celebrate Hot Wheels 50th anniversary, the Hot Wheels Legends Tour has grown from a series of Walmart events across the United States bringing in builders and automotive fans to both virtual and live events around the world.

In 2021, the tour expands even further, featuring stops across 5 continents and 10+ countres.

2022 is slated to continue expanding & delighting millions of multi-generational fans. 

2022 Partnership Opportunity: 

• Live event calendar- 18 cities plus livestreams beginning March 2022 through November
• Dedicated activation space at all events, touching hundreds of thousands w/ partner product, sampling opportunities, etc.
• Strengthening of Walmart retail relationship by working programmatically across categories with buyers
• Ability to data gather for re-marketing purposes
• Product placement and promotion in livestreams with real time click-to-buy opportunities
• Benefit from powerhouse of Hot Wheels social platforms reaching many millions via rich content posts driving holistic engagement
• Co-market with strength of Mattel PR placing local and national stories creating billions of impressions
• Outstanding opportunity to partner with one of America's untarnished brands
• Now accepting partnership inquiries for 2022

UNO Championship Series:

2021 Partnership Opportunity

• Live event World Series of Poker-style UNO Champaionship - Las Vegas, November 11.
• Dedicated activation space incorporated into Championship broadcast.
• Celebrity hosts migrate throughout the Championship floor with numerous opportunities for product integrations and host mentions.
• Logo presence throughout, on-table branding, including presence on all marketing and communications materials
• Product placement
• Ability to place partner co-host into the event as social media commentator
• Creation of partner special event moment where winning level of players may be awarded a prize supplied by partner
• Benefit from powerhouse of Hot Wheels social platforms reaching many millions via rich content posts driving holistic engagement.
• Co-market with strength of Mattel PR placing local and national stories creating billions of impressions
• Outstanding opportunity to partner with one of America's untarnished brands.
• Ability to date gather for re-marketing purposes (2022 only)
• Now accepting partnership inquiries for inaugural event in 2021 and begin relationship for 2022 participation as theprogram expands to national tour, multiple cities, different age categories, etc.

Day Out with Thomas:

Day Out with Thomas is an established and still growing global program that offers a variety of branded experiences per region: US, Canada, UK, Netherlands, Denmark, Japan, Australia and New Zealand.

2022 Partnership Opportunity

• Live event calendar - 35 cities beginning March 2022 through November
• Dediacted activation space at all events, touching hundreds of thousands, partner product sampling, etc.
• Logo presence on numerous marketing materials including electronic ticketing, emails, on-site marketing elements, regional printed collateral, websites, outdoor advertising, billboards, crew shirts, badges, physical tickets
• Ability to date gather for re-marketing purposes
• Benefit from powerhouse of Hot Wheels social platforms reaching many millions via rich content posts driving holistic engagement
• Co-market with strength of Mattel PR placing local and national stories creating billions of impressions
• Outstanding opportunity to partner with one of America's untarnished brands
• Now accepting partnership inquiries for 2022