Entertainment / Toys
Car and Trucks
Mattel's Live Event and Livestream Tours consist of three evergreen top-tier properties:
Hot Wheels Legends:
Nationwide search for a custom, life size car worthy of becoming a Hot Wheels die-cast car
For the 5th year in a row, the 2022 Hot Wheels Legends Tour will continue the Hot Wheels tradition of offering global fans the unique opportunity to havve their one-of-a-kind life-size car creations forever immortalized as the next Hot Wheels Garage of Legends 1:64 die-cast vehicle.
Since its launch in 2018 to celebrate Hot Wheels 50th anniversary, the Hot Wheels Legends Tour has grown from a series of Walmart events across the United States bringing in builders and automotive fans to both virtual and live events around the world.
In 2021, the tour expands even further, featuring stops across 5 continents and 10+ countres.
2022 is slated to continue expanding & delighting millions of multi-generational fans.
2022 Partnership Opportunity:
UNO Championship Series:
2021 Partnership Opportunity
Day Out with Thomas:
Day Out with Thomas is an established and still growing global program that offers a variety of branded experiences per region: US, Canada, UK, Netherlands, Denmark, Japan, Australia and New Zealand.
2022 Partnership Opportunity
Jul 26, 2021
Sep 9, 2021