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HOLLYWOOD® - 100th Anniversary - 2023

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HOLLYWOOD® - 100th Anniversary - 2023


Entertainment / Live Entertainment

US Release Date:

1 January 2023


Evolution USA, LLC




HOLLYWOOD®, often cited as the heart of not just the entertainment industry but the city of Los Angeles itself represents possibility to all who visit each year. And the first welcome they receive is from nine letters staggered atop Mount Lee that have come to represent our community.

To this day, the Hollywood Sign continues to serve as a barometer for the community; and as Hollywood continues to blossom, new efforts and partnerships have been made to preserve the historic icon with little disruption to the community.

The Sign, now owned in part by the City of Los Angeles (which owns the land the Sign stands on), the Hollywood Chamber of Commerce (which owns the licensing rights for the Sign’s image), and the Hollywood Sign Trust (formed to maintain, repair and provide capital improvements to the Sign for the benefit of the public).

With hundreds of thousands of visitors annually, the Hollywood Sign continues to represent the fulfillment of dreams to every generation.

In 2023, the Hollywood Sign celebrates its 100th Year Anniversary. Throughout the year, the Hollywood Chamber of Commerce and Evolution plan to partner with leading broadcasters / streaming media platforms, movie studios, location based entertainment destinations, producers, directors and leading actors to develop and deploy consumer facing experiences and large scale media and music events. The culmination of which will be celebrated with a year-end live media celebration in December 2023.

A percentage of net proceeds will be donated to specific charities to counter homelessness and fighting hunger in America. Specific details on all new media initiatives shall become available in Q1 2022.

For content, production and distribution inquiries, please contact Jim Griffith - Head of Media at Evolution. Email: jim@evomgt.com.

For more information on licensing & merchandising, brand collabs, retail development, sponsorships, and promotional partnerships, please contact Travis J. Rutherford - Chief Revenue Officer at Evolution. Email: travis@evomgt.com.


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Created On:

Nov 24, 2021

Last Modified on:

Jan 16, 2023

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