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Opportunity:

NBA 2K23

US Marketer:

Type

Entertainment / Gaming & Esports

US Release Date:

9 September 2022

Genre:

Sports

Talent

Michael Jordan
Devin Booker

Description

This year, NBA 2K23 will offer four editions of the game in an array of digital and physical formats: a Standard Edition, a cross-gen Digital Deluxe Edition, a Michael Jordan Edition and an all-new, exclusive Championship Edition, which includes a 12-month subscription to NBA League Pass. All editions of NBA 2K23 are available for pre-order** now and will release worldwide on September 9:

  • The Standard Edition will be available for $59.99*** on PlayStation® 4 (PS4™), Xbox One, Nintendo Switch, and PC and $69.99*** on PlayStation® 5 (PS5™) and Xbox Series X|S. Additionally, a special version of the Standard Edition, recognizing the cross-section of music and basketball culture, is planned for later this Fall. More information will be shared in the coming months;
  • The Digital Deluxe Edition will be available for $79.99*** and grants players access to the Standard Edition across both generations of gaming within the same PlayStation and Xbox consoles; along with MyTEAM content, including 10K MyTEAM Points; 10 MyTEAM Tokens; 23 MyTEAM Promo Packs; Cover Star Players: Sapphire Devin Booker, Ruby Michael Jordan; Free Agent Option Pack; 1 Diamond Jordan Shoe (non-auctionable); and 1 Ruby Coach Card Pack; as well as MyCAREER content, including 10x 6 types of MyCAREER Skill Boosts; 10x 3 types of Gatorade Boosts; 2-hour Double XP Coin; 4x MyCAREER T-Shirts; Backpack; Custom Design Cover Star Skateboard; and Arm Sleeves;
  • The Michael Jordan Edition will be available for $99.99*** on PS4, PS5, Xbox One, Xbox Series X|S, Nintendo Switch, and PC, and features 100K Virtual Currency in addition to the MyTEAM and MyCAREER content included in the Digital Deluxe Edition;
  • The brand new Championship Edition will be available for $149.99*** on PS4, PS5, Xbox One, Xbox Series X|S, and PC and includes a 12-month subscription to NBA League Pass****; 10% XP Boost on MyTEAM Season Progression; 10% XP Boost on MyCAREER Season Progression; and exclusive Michael Jordan-themed Go-Kart available at launch, in addition to the 100K Virtual Currency, MyTEAM, and MyCAREER content included in the Michael Jordan Edition. This edition will have limited availability and the digital version will only be available for pre-order. Physical versions will be available in select regions and select retailers while stocks last****.
  • Dual-gen access is included for the Digital Deluxe Edition, the Michael Jordan Edition, and the Championship Edition for the PS4, PS5, Xbox One, and Xbox Series X|S platforms and provides a version of the game on each console generation within the same console family.


In the U.S. and Canada, players can also purchase a limited version of the WNBA Edition as a GameStop exclusive, featuring Phoenix Mercury’s two-time Kia WNBA Finals MVP, three-time WNBA Champion, WNBA all-time leading scorer, and five-time Olympic gold medalist, Diana Taurasi, along with Seattle Storm’s four-time WNBA Champion, thirteen-time WNBA All-Star, WNBA all-time assists leader, and five-time Olympic gold medalist, Sue Bird. The WNBA Edition will also include Sue Bird and Diana Taurasi’s WNBA jerseys as in-game bonus content*****. Additionally, NBA 2K is partnering with Every Kid Sports to support greater representation of women in basketball with a $100,000 donation, providing the registration fees for over 550 girls to participate in youth sports across the country.

Opportunity Website and Social Media

Created On:

Jan 31, 2022

Last Modified on:

Jul 8, 2022

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