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Happiness Is...

US Marketer:


Entertainment / Classic Characters

US Release Date:



Spreading Happiness Since 1962!

For over 7 decades, Snoopy, Charlie Brown, and the rest of Charles Schulz's beloved characters continue to resonate with fans around the world.

PEANUTS speaks a universal language - and has also introduced a vocabulary all its own: "Good grief!," "security blanket," and "Happiness is..." The Happiness Is message has always been integral to Peanuts - and now we want to share the stewardship of this important message. 

Peanuts is a top 10 licensed brand with 92% consumer awareness!

Why Peanuts is the perfect partner to create value for the community by:

  • Deepening customer relationships and loyalty
  • Increasing market basket/share of wallet
  • Saving money, living better, and healthier 
  • Creating a compelling shopping experience 
  • Taking care of people, the community, and the planet

Created On:

Mar 14, 2022

Last Modified on:

Dec 1, 2022

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