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Marketing Partnerships Marketing Partnerships
PRODUCT CO-BRANDING / LICENSING

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Sponsorships, Product Placement, Licensing

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Opportunity:

PRODUCT CO-BRANDING / LICENSING

US Marketer:

Type

Non-Profit / Non-Profit Organizations

US Release Date:

2023

Description

With an approved commercial co-venture (CCV) agreement, National 4-H Council will provide approved organizations the opportunity to incentivize loyal consumers and attract new consumer to purchase specific products that will trigger a donation to 4-H when bought. Approved companies are eligible to use the 4-H Name and Emblem on product packaging and promotional materials (including digital, in-store and other media) and communicate to consumers that a specific value of the retail price will be donated with purchase (i.e.. $1 or 20%, as examples). Product partnerships builds brand relevance with youth and parent demographics, drives sales, and creates differentiation among other products that do not bear the mark.

The company can include the 4-H Name and Emblem on:

  • Product itself
  • Product packaging
  • In-store displays
  • Marketing materials
  • Website

 

Commercial co-venture or product partnership opportunities begin at $150,000 per year and vary based on the duration of the agreement, number of products involved, geographic scope (i.e., regional or national), etc. All uses of the 4-H Name and Emblem must be approved in advance in writing by National 4-H Council.

For more information about National 4-H Council’s Product Partnerships, please reach out to Katherine O’Hare.

Opportunity Website and Social Media

Created On:

Aug 3, 2022

Last Modified on:

Aug 3, 2022

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