Sponsorships, Marketing Partnerships
Entertainment / Gaming & Esports
1 February 2024
Fighting / Combat
The VALORANT Champions Tour is the fastest-growing esport in the world!
In 2023, we introduced a new VCT with new leagues, international events, and partners. We want to create new experiences, new superstars, and produce bigger shows that will captivate players and fans for years to come.
Spanning North America, Brazil and Latin America, VCT Americas is based out of LA. Starting in 2024 each season will feature two splits. Americas matches are currently played at The Riot Esports Arena in front of a live audience on Saturdays, Sundays and Mondays, and broadcast across the region in English, Spanish and Portuguese.
Riot builds end-to-end connections with fans that are authentic, publisher owned, and fully integrated. We form bespoke partnerships with our brands, which include:
Broadcast Integration: Full ownership of crucial in-game moments like clutch plays, economy graphs, infographics, rift banners, logo rotations, drops & caster shoutouts.
Experiential Events: Riot will work with you to create IRL events that ring authentically to fans and provide them with unforgettable experiences.
Community Engagement: Speak directly to fans with integrated promotional campaigns that endear your brand to the passionate Riot fanbase.
IP Integration: Only Riot partners receive access to our publishing/marketing teams and associated game IP for exclusive branded product tie-ins.
Aug 11, 2023
Feb 20, 2024