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Opportunity:

HOT WHEELS

US Marketer:

Type

Entertainment /

Description

HOT WHEELS is a $300MM global brand with 98% awareness among boys and moms. There is a $50MM annual marketing/media support with advertising running year round. HOT WHEELS has 60+ licensees and $100k print ad support. HOT WHEELS currently produces two lines: the 30th Anniversary Edition assortment and the 30th Anniversary Master Collection.

Created On:

Jun 6, 2008

Last Modified on:

Jun 6, 2008

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