Description

Wet Nose Day:  A National Movement with Local Impact

“Wet Nose Day” is a comprehensive, nationwide campaign inspired by successful charitable models like Red Nose Day. As an annual event, it is designed to drive significant, sustained donations and awareness for Mutual Rescue. The campaign is a 360-degree activation that engages consumers across all channels, including in-store retail, digital platforms, social media, and traditional media. Components include signature branded merchandise, a “Round Up” at checkout, a “Wet Nose Challenge” social media hashtag, and celebrity PSAs.

Key Features:

• Comprehensive, Nationwide Campaign: Inspired By Successful Charitable Models
• 360-Degree Activation: In-Store Retail, Digital, Social, And Traditional Media
• Components: Branded Merchandise, “Round Up” At Checkout, “Wet Nose Challenge” Hashtag, Celebrity PSAs

Partner Value:

This campaign offers massive national reach and brand visibility by aligning your brand with a highly anticipated annual event. It taps into the deep emotional connection millions have with their pets, fostering profound brand affinity and loyalty among socially conscious consumers. The in-store activations and digital campaigns are designed to significantly increase foot traffic, sales, and positive word-of-mouth, while showcasing your brand as a purpose-driven leader in corporate social responsibility on a national scale.

• Massive National Reach & Brand Visibility
• Profound Brand Affinity & Loyalty With Socially Conscious Consumers
• Significant Increase in Foot Traffic & Sales
• Position Brand as a Purpose-Driven Leader in CSR