Opportunity:

WW (Weight Watchers) Reward Program Partnership

US Marketer:

WW

Type:
Brand/Health & Beauty
US Release Date:
Catalog
Target:
Male
Female
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults

Description

WellnessWins is WW’s rewards program incentivizing members for building healthy habits on WW’s nutrition program. Members earn a currency called Wins which they can use to redeem in the WW app for exclusive rewards and experiences. Rewards include WW-related items, branded WW merchandise, and exclusive offers from our partners.

What can partners offer in WellnessWins?

  • Partners can offer products, gift cards, or subscription trials. 
  • As part of the value exchange, WW will feature the reward in at least an email blast among other new WellnessWins partners. Partners may also be included in ad hoc communications across other WW channels, including social, brand ambassador, and analog! Note: All marketing planning begins following a partnership contract execution.

What are the requirements to participate in WellnessWins?

  • Reward meets WellnessWins program strategy: The reward should be of some market value (i.e. not offered for free elsewhere) and not require the member to open their wallet; therefore:

      • Reward is not a discount or coupon

      • Reward must meet any minimum order requirements

      • Free shipping included or applicable towards the value of a gift card

      • Must not lock member into a paid trial after free period ends

  • All tech requirements are met: WW delivers partnership rewards to its members in the form of unique promo codes, so you must be able to generate individual codes and provide to WW in an Excel/CSV file.
  • Minimum of 6 months commitment to remain in the program: You must provide enough codes to WW to offer the reward for a minimum of 6 months. This amount varies based on retail value and category. 

     

Created On:
2022-02-01
Last Modified on:
2022-12-08
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