Description

Wilson Sporting Goods & YMCA of the USA have entered into a multi-year partnership involving events, funding, support of youth sports.

The three-year agreement provides $500,000 in funding each year to enable access to sport for underserved youth. Wilson’s programming aims to motivate youth to actively participate, through exposure to real-life experiences such as panels, career fairs and mentorship, as well as access to courts, fields, events and industry-leading sporting goods.

Wilson’s programming with the YMCA is expected to reach three markets per year, with Los Angeles and Cleveland planned for the coming months.

Connect with Sheri to explore getting involved in this multi-faceted opportunity.

Additional Comments

Wilson and the YMCA started their relationship in Wilson’s hometown of Chicago with the YMCA of Metropolitan Chicago. In tandem with The Dreamville Chi-League Powered by Wilson, Wilson hosted three youth clinics led by local trainers and Chi-League organizers, and a Townhall at the South Side YMCA. Proceeds from the storied pro-am, which wraps up tomorrow at Chicago State University, benefit the YMCA. While the partnership tipped off with basketball at its core, Wilson and the Y will expand programming into other sports in the coming months. Wilson’s youth programming with the YMCA adds to the brand’s ongoing allyship efforts, which also include a high school program with the Thunder Fellows, and a college program – Gigs for Game Changers – with The Winning Edge Leadership Academy.