Description

With COVID-19 bringing movie theater experiences to a halt, Lionsgate presented LIONSGATE LIVE! as a fundraising initiative to support furloughed movie theater workers while bringing audiences to their feet.

LIONSGATE LIVE! brought households everywhere four weeks of four classic Lionsgate films streaming live on YouTube. Each week, LIONSGATE LIVE! gave fans the chance to have a movie theater experience in their own homes while supporting out-of-work theater workers through the Will Rogers Motion Picture Pioneer Foundation.

Each LIONSGATE LIVE movie presentation featured a specially created Welcome Video, teased upcoming Lionsgate films with sneak previews and even treated audiences to their favorite concessions through snack partnerships with in-home delivery. Additional key partnerships were put together by Lionsgate including programs with YouTube, FandangoNow and more!

Hostess Jamie Lee Curtis welcomed audiences each week to view special programming with top celebrity stars from across the industry providing their support.

LIONSGATE LIVE evolved into an international brand, amassin 140 million impressions online, capturing 5 times the consistent watch times of other live streams, and raising over $200,000 for the Will Rogers Foundation!

LIONSGATE LIVE is here to stay.