Partnership:

ALEX RODRIGUEZ and Kraft

Description:
Nabisco Oreos and ALEX RODRIGUEZ partnered to promote the "Take the Field with A-Rod" sweepstakes. From March 3, 2004 through June 2, 2004, participants logged on to www.nabiscoworld.com and followed the on-screen entry instructions. The Grand Prize winner and three guests received a 4-day/3-night trip to Arizona or Florida in February 2005 (location determined by sponsor). Prize also included round-trip coach air transportation, hotel accommodations, rental car for duration of trip, a day trip/tour of a major ballpark and the opportunity to meet ALEX RODRIGUEZ. The winner was selected in a random drawing on June 16, 2004. A signed A-Rod baseball was awarded to 150 First prize winners and a stadium chair with Ritz & Oreo logos awarded to 150 Second Prize winners.
Partnership Opportunity:
ALEX RODRIGUEZ/Sports
Partner/Category:
Kraft /CPG
Timing:
March 1st Quarter 2004
Target:
Tweens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2004-03-25
Companies Involved
Tuck

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