Relativity Media partnered with Zynga Games for the theatrical release of HOUSE AT THE END OF THE STREET. Zynga? popular social game CityVille sponsored a movie ticket promotion, which marks the first time the game service has done an in-game ticket giveaway. Zynga used high profile in-game editorial placements to chose a select group of CityVille gamers to receive the special offer while playing. The trailer for the film appeared on an in-game platform. After viewing the full trailer, CityVille players had the chance to win tickets and receive a unique Fandango code for a free movie ticket. HOUSE AT THE END OF THE STREET released in theaters September 21, 2012.