Description:
Nabisco Oreo is sponsoring Nascar drive Dale Earnhardt. 8MM packages will have Dale imprinted on them, as well as support from print and radio ads, FSIs, plus a sweeps featuring a Winnebago as the grand prize.
Partnership Opportunity:
NASCAR/Sports
Company:
NASCAR
Partner/Category:
Nabisco /CPG
Timing:
2nd Quarter 2001
Target:
Teens
Adults
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2002-03-01
Companies Involved
NASCAR
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