Activision partnered with Frito-Lay for the game, SKYLANDERS with a summer promotion that offered fans new ways to interact with the characters in the game both in-store and at home. To participate, shoppers downloaded the free SKYLANDERS Giants In-Store Adventure augmented reality mobile application. Once downloaded, they scanned in-store barcode headers and special edition Frito-Lay variety packs with thematic packaging to see a SKYLANDERS Giants character appear on their mobile device. Users could then manipulate the character, overlay it on a picture taken through the app and instantly share the photos via email, Twitter or text message. Upon scanning all three Frito-Lay and SKYLANDERS Giants in-store displays, additional content became available. Fans could also score exclusive, limited-edition SKYLANDERS Giants Sidekicks figures by purchasing specially marked Frito-Lay 20-count variety packs of snacks and entering the unique in-pack code online. A total of four different figures, compatible with the SKYLANDERS Giants video games were available through this offer. The promotion ran from August through September 2, 2013.