Starz Entertainment Group and Mrs. Fields partnered to promote the premium channel, STARZ! Inside specially marked boxes of Mrs. Fields Premium Cookies, a rebate offer was attached for $24 off STARZ! subscriptions. To receive the rebate, consumers mailed their first two months’ paid billing statements and the rebate form between August 1 - December 31, 2004. In addition, fans had a chance to enter the "STARZ! Movie Indulgence" sweepstakes, where one Grand-Prize Winner and three friends won a trip to Beverly Hills, and 100 first prize winners received $100 Gift certificates to participating retail stores.