Duracell released TV spots that extend its current "Trusted everywhere" campaign with tie-ins to the VHS/DVD release of LORD OF THE RINGS: THE TWO TOWERS. The effort was anchored by two 30-second TV spots, as well as print and other promotional support. The "Two Towers" spot shows Duracell as the only battery that director Peter Jackson trusted to power key devices required to produce the film, which is juxtaposed with shots of a youngster using a battery-powered flashlight to play with action figurines from the film. The spot ends with a five-second promotional message regarding the VHS/DVD home video release at the end of August, with a special edition extended release due for October.