Partnership:

THE WOLVERINE and Audi

Description:

20th Century Fox partnered with Audi to promote the film, THE WOLVERINE. THE WOLVERINE was featured in Audi`s commercial which features the Audi 2014 R8 V10 Spyder and the Ducati Diavel Cromo motorcycle. It utilized the style blends of the high-powered nature of the Audi R8 and the Ducati Diavel Cromo to resemble the aggressive aesthetic of THE WOLVERINE. The long exposure of iconic headlights and tail lights created a "light painting" of THE WOLVERINE`s adamantium claws. THE WOLVERINE slashed into theaters on July 26th, 2013.

Partnership Opportunity:
THE WOLVERINE/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Audi /Automotive
Timing:
July 3rd Quarter 2013
Target:
Male
Female
Adults 18-24
Adults 25-34
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-09-05
Companies Involved
20th Century Fox Filmed Entertainment
20th Century Fox Filmed Entertainment
Tuck

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